Get Ready For Giving Tuesday 2022

• How are you measuring up to fundraising goals: Has 2024 been a strong fundraising year? Spend some time looking through your income reports and analyzing your data. If your year-end fundraising could use a boost, Giving Tuesday will be a great tool to leverage.
• How engaged are your donors? While any campaign will rely on a supporter base that’s strongly connected to your cause, awareness days like Giving Tuesday provide you with the unique opportunity to reach people beyond your existing base. If you already have a great base to draw from, a peer-to-peer campaign that uses the #GivingTuesday hashtag — with a strong social media element built-in — will do well.
• Think about your staff, volunteers, and resources: Giving Tuesday ideas will demand a lot from your organization — time, staff, budget, marketing capacity, and more. Is your team equipped to take this on? Remember, it’s a commitment of at least three months, from September to December. Beyond planning your campaign, you’ll also need to manage social media posts, and donor communications while monitoring your activities and adjusting what’s not working. If you’re under-resourced but would like to join in on Giving Tuesday, consider what can be cut from your year-end activities to free up capacity.Being a globally recognized day of charitable giving, Giving Tuesday allows your organization to capitalize on the generosity of others while leveraging the collective awareness of the day to amplify your appeals and increase donations. It also:
• Allows you to amplify your campaigns organically and reach new donors when you use the #GivingTuesday hashtag.
• Greater brand awareness online and within your community.
• An opportunity to promote a recurring/monthly giving program.
• Increased social media engagement gives you a moment in the spotlight to share your organization’s story.
• Increased networking opportunities with other organizations or businesses who’d also like to take part in Giving Tuesday by partnering with a nonprofit like yours.